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There’s no such thing as normal in today’s world!

What is normal or interesting content nowadays?  With the way the world is in today’s society, I wouldn’t even say that there is a way to make something normal or interesting.  What I mean by this is that everyone is different and has their own ideas of interest, and we can’t satisfy everyone with just one topic.  In reality, creating interesting content will only be interesting to certain groups.

Targeting your audience is a key component when deciding what to write about.  If I wanted to target athletes, then I would simply write about current news in the sports world.  And if I wanted to target young women then I would just post pictures of myself with my shirt off.  Okay, I’m kidding.  But I think you understand what I’m getting at.


If you don’t want to sound like an idiot then you might want to write about something you are knowledgeable of.  What’s something you have been doing for a while that you can honestly say you have some expertise in?  Think of something you actually enjoy writing about; don’t bore yourself because then you will just bore others reading it.

Develop your expertise and be a pro!

What’s “hip” and “in”?  Use what you and some friends are talking about, or use what others are raving about.   Preferably something topical!  If picking your nose is the latest buzz (hypothetically speaking), then so be it.  That might be what a large group of people want to hear about!  So know what’s around you and what’s happening.

Pay attention to what’s getting attention.

There’s no such thing as normal in today’s world!  So just use what you know, know who you want to attract, and be topical!  You’re not going to satisfy everyone, but at least satisfy those who you want to satisfy.


About scheppmj

Albion College Student-Athlete

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